Herald and Journal
Herald & Journal, July 20, 1998

Okay, squeeze the Charmin


Wisconsin is not only noted for its cheese and Green Bay Packers, but it's noted for toilet paper and other paper products.

Charmin is celebrating its 70th birthday this year. It was founded in 1928 in Green Bay by the Hoberg Paper Company. Proctor and Gamble bought the company in 1957.

The ad campaign featuring "Mr. Whipple" was one of the most successful in history. You remember the kingly grocer who spent most of his time getting customers to stop squeezing the Charmin. The song was a big hit for singer Charlie Walker.

Tissue trivia: The average consumer uses 20,805 sheets of toilet paper a year according to Proctor and Gamble. On average, that consumer uses 8.6 sheets per trip or 57 sheets per day. (How do they get this information, anyway?)

Toilet paper has a lot of uses besides its intended purpose. Sixty percent of consumers use it for nose care and 17 percent use it for wiping up small spills. Seven percent of us use it to clean mirrors.

The first recorded use of paper used as toilet paper was in 1718. Before paper companies used perforated forms in 1884, some U.S. privies were stocked with dried leaves. Somewhere along the line, Sears and Wards and their catalogs were used.

In the early days, hotel clerks distributed toilet paper the same way they handed out writing paper.

Women in the 19th century thought toilet paper was an unmentionable and when shopping would often merely point to the tissue, rather than ask for it.

Does anybody know of a use for that cardboard center? Seems to be a waste. Maybe the people who do crafts can come up with something to make out of the tubes. Maybe Martha Stewart.

This column is shorter than usual this week, for how much can you write about toilet paper?


If a turtle doesn't have a shell, is he homeless or naked?

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