Herald Journal Columns
Feb. 3, 2003 Herald Journal
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What's in a (newspaper) name?


The response to the recent re-naming of our newspapers has been very accepting.

As you know, we re-named both of the subscription papers as Herald Journal. The point is to further identify them with the parent company, Herald Journal Publishing. We are actively working to build the Herald Journal brand name throughout the area.

Also, it nicely matches our web site, www.herald-journal.com, which gets more visitors than sites of the bigger newspapers around here.

We realized when we made the decision to re-name that we were making it a mouthful to say: "Howard Lake-Waverly-Montrose Herald Journal and Winsted-Lester Prairie Herald Journal."

Looking around the state, I found all kinds of newspaper names ­ long and short, plain and unique.

There aren't any other Herald Journals in Minnesota, nor are there any Journal Heralds.

We do know of Herald Journals in Syracuse, N.Y., and Spartanburg, S. C. Web surfers occasionally confuse us with them.

In Minnesota, there are Heralds in Sauk Centre, Sauk Rapids, Chaska, Belle Plaine, Gilbert, Oklee, St. Peter, New York Mills, Clara City, and Coon Rapids, to name a few.

Those who like alliteration will enjoy the Hawley Herald, Hanska Herald, and Hayfield Herald. Austin has a Daily Herald.

Besides plain Heralds, there are the Le Sueur News-Herald, Cook County News-Herald, and Rock County Star-Herald.

One of the longest Herald names is the Independent News Herald serving the Clarissa area.

A couple other more unusual combinations are the Tracy Headlight-Herald and the Murray County Wheel-Herald (Slayton).

Journals are less plentiful. You can find them in Fertile, Lewiston, Proctor, and Lake Park, plus the Fergus Falls Daily Journal.

Variations are the Wadena Pioneer Journal, the Eden Valley-Watkins Journal Patriot, the Halstad Valley Journal, and the Wright County Journal Press of Buffalo.

Then there is the Cloquet Pine Journal, not to be confused with the Pine River Journal of Pine River.

If you think our Herald Journal names are long, check these out:

· Robbinsdale-Crystal-New Hope-Golden Valley Sun Post.

· South and West St. Paul-Inver Grove Heights-Mendota Heights Sun Current

Conversely, the hands down winner for the shortest name is the Ely Echo.

Politics? Red Wing has the Republican Eagle. Preston and Lanesboro have the Republican-Leader.

No Minnesota paper carries the word "Democrat" in its name. There are more than a dozen that are some form of "Independent."

Coincidentally, there are a few cases of communities with similar names also having the same newspaper name, such as the aforementioned Sauk Centre and Sauk Rapids Heralds.

Others are the Maple Lake Messenger and Maple River Messenger (Mapleton); and the Red Lake Falls Gazette and Redwood Gazette (Redwood Falls).

Beyond similar names, there are even three identical names. There is a Tri-County News in Kimball, another one in Cottonwood, and a third in Heron Lake.

On the other hand, there are quite a few unique, distinct newspaper names in Minnesota, including one of ours: the Prairie Ad-News.

Here are some others:

· Warren Sheaf

· St. James Plaindealer

· The Thirteen Towns (Fosston area)

· The Hugonian (Hugo)

· East Grand Forks Exponent

· The Timberjay (Ely, Orr, Cook, and Tower)

· Eveleth Scene

· News*Mirror (Buffalo Lake and Hector), note the asterisk as part of the name

· Savage Pacer

· Duluth Budgeteer News (the Budgeteer was originally a shopper)

· Gaylord Hub

· Staples World

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